Epson has announced its Epson SurePress L-4533A/AW digital label press has been evaluated and approved by Pantone, the provider of professional color management services and tools, for its capability to achieve 91% of the Pantone Solid Coated Colors within delta E of 1.5 CIEDE2000. The Epson SurePress L-4533A/AW is certified to reach its full Pantone coverage capabilities when used in conjunction with the Avery Primax 250TC/S692N/BG40W/BW6033B PS label media and Epson ink.

The 91% coverage certification is so wide that Epson regularly uses the XCMYK input profile versus GRACoL, the industry’s current standard, and SWOP profiles made for earlier generations of pre-digital six color equipment. The L-4533 uses a 4-color work flow with the RIP, and the press determines the orange and green automatically, saving time, simplifying the operation and improving the day-to-day accuracy of the jobs. In a rapidly changing printing and packaging landscape, this certification helps underscore Epson’s commitment to helping converters and their customers create engaging color labels.

According to a study by the Journal of Experimental Psychology, color helps people store images more efficiently than colorless scenes, showing that color labels are more memorable and consequentially recognizable. Studies by CCICOLOR – Institute for Color Research – also show that between 62 and 90% of people’s subconscious judgment at initial viewing of a product is based on color alone, further pushing the need for greater color achievability in the label market. The expanded color selection allows owners of the Epson SurePress L-4533A/AW to address more applications such as flexible packaging with photographic images.

ID Products, a company that specializes in labels, screen printed overlays and more, has been using the SurePress L-4533A/AW to create nutrition labels, craft beer labels, pharma labels, and more. Adding this press into its production workflow has expanded ID Products’ customer base, as well as its reach into new and exciting market verticals. With its wide color gamut and precision, the SurePress L-4533A/AW has reinforced ID Products’ foundation on delivering perfect and consistent quality, enabling the business to meet their customers’ high expectations for color accuracy and dependability.

“Our business has been built on providing perfect and consistent quality, and we measure color at the beginning, middle and end of runs with multiple light sources. I can say, the SurePress results have exceeded my expectations – colors are consistent time and time again,” says Luke Philippas, director of manufacturing and engineering, ID Products. “Using the SurePress, we are able to re-run jobs from months ago with little to no color adjustment. This is not the first digital technology we have put into production, but it is the best.”

Designed for prime label converters and commercial printers, the Epson SurePress L-4533A/AW is an easy-to-operate, six or seven-color inkjet digital label press for high-quality, short-run label printing. Delivering excellent print and color quality, as well as enhanced features, the SurePress L-4533A/AW allows printers to expand their service offerings.

“Pantone’s certification of the SurePress L4533A/AW underscores the wide color gamut this digital label press delivers to converters,” says Mike Pruitt, product manager, Epson America, Inc. “With the increasing demand for vibrant color labels, this certification further shows that Epson is able to provide a solution to enable businesses to create brilliant and vivid color labels while delivering high-quality results.”